Life & Provide Limited (“Life & Provide”) (“we,” “us” or “our”) takes your privacy seriously. This Privacy Policy (“Privacy Policy”) explains our data protection policy and describes our practices with respect to Personal Data that we collect from or about you when you use our website, applications, and services (collectively, “Services”).
1. Data controller
Life & Provide (Irish company registration number: 688587), is the controller and is responsible for the processing of your Personal Data as described in this Privacy Policy.
2. Personal Data we collect
We collect personal data relating to you (“Personal Data”) as follows:
Personal Data You Provide
We collect Personal Data if you create an account to use our Services or communicate with us.
- Account Information: When you create an account with us, we collect your name, contact information, account credentials, date of birth, payment information, and transaction history.
- User Data: We collect Personal Data that you provide in the input to our Services, including your prompts and other data you upload.
- Communication Information: If you communicate with us, such as via email, we collect your name, contact information, and the contents of the messages you send.
Personal Data We Receive from Your Use of the Services
- Log Data: Includes your IP address, browser type, request timestamps, and interactions with the Services.
- Usage Data: Information about how you use the Services, features used, time zone, country, dates and times of access, user agent and device info.
- Device Information: Device name, operating system, identifiers, and browser data.
- Location Information: General location from IP address and, where enabled, precise GPS-based location.
- Cookies and Similar Technologies: Used to operate and administer our Services and improve your experience. See our Cookie Notice for more details.
Information We Receive from Other Sources
Includes data from trusted partners such as security vendors and marketing providers.
3. How we use Personal Data
We use Personal Data to:
- Provide, analyse, and maintain our Services
- Improve and develop our Services and conduct research
- Communicate with you, including updates about the Services
- Prevent fraud, illegal activity, and secure our systems
- Comply with legal obligations and protect the rights and safety of users or third parties
We may also de-identify or aggregate Personal Data and use it for research, feature development, and usage analysis.
We may use Data you provide to improve our Services, such as training models.
4. Disclosure of Personal Data
We may disclose your Personal Data in the following cases:
- Vendors and Service Providers: For operational and support functions such as hosting, analytics, communication, payment processing, and safety monitoring.
- Business Transfers: During mergers, reorganisations, or acquisitions, Personal Data may be transferred to involved parties.
- Government Authorities or Other Third Parties: If legally required or to protect legal rights, enforce policies, detect fraud, or protect public safety.
- Affiliates: To affiliated entities under our control, for purposes consistent with this Privacy Policy.
5. Data Retention and Disposal Policy
The following outlines the categories of data we retain, for how long, the legal basis for doing so, and how we dispose of it:
Customer Personal Information
Includes names, contact details, demographics, and other personally identifiable information collected during onboarding.
- Retention: 7 years after the last interaction.
- Rationale: To comply with regulatory standards and for audit/reference purposes.
- Disposal: Secure deletion or irreversible anonymisation.
Insurance Documentation
Includes scanned documents, PDFs, and policy details provided by customers.
- Retention: 10 years after the last activity.
- Rationale: To meet insurance industry record-keeping standards and legal requirements.
- Disposal: Digital shredding or secure file wiping procedures.
Insurance Recommendations
Includes AI-generated comparison reports and insurance provider recommendations.
- Retention: 3 years from issuance.
- Rationale: To allow customers to refer back while ensuring outdated advice is purged.
- Disposal: Secure deletion from active systems; archived data purged securely.
AI Processing Logs
Includes metadata and processing logs related to document processing.
- Retention: 1 year.
- Rationale: For performance monitoring, debugging, and system improvement.
- Disposal: Overwriting or secure deletion methods.
Customer Support Communications
Includes emails, chat logs, and call recordings.
- Retention: 3 years.
- Rationale: For dispute resolution and regulatory compliance.
- Disposal: Secure deletion with audit trails maintained until destruction.
Audit & System Access Logs
Includes system usage and access records.
- Retention: 2 years.
- Rationale: For audit, security, and compliance purposes.
- Disposal: Secure deletion through automated log rotation.
6. Your rights
You have the right to:
- Access your Personal Data
- Request deletion of your Personal Data
- Rectify or update your Personal Data
- Transfer your Personal Data (data portability)
- Restrict processing
- Withdraw consent at any time (where applicable)
- Lodge a complaint with the Irish Data Protection Commission
You may also:
- Object to processing for direct marketing
- Object to processing based on legitimate interest
To exercise any of these rights, email us at support@lifeandprovide.com.
If unresolved, you may contact the Irish Data Protection Commission or, for UK-based users, the Information Commissioner’s Office.
If any output from our Services contains inaccurate Personal Data, you can email us with a correction or removal request, which we’ll review in line with applicable laws and our technical capabilities.
7. Security
We implement reasonable security measures to protect Personal Data. However, no system is entirely secure, and we are not responsible for third-party circumvention of security features.
8. Legal bases for processing
Depending on the processing activity, our legal basis may be:
- Contractual necessity: e.g., to respond to a user’s prompts
- Legitimate interests: e.g., improving and promoting our Services
- Legal obligations: e.g., compliance with financial regulations
- Consent: when we explicitly request it for a specific use
We outline this in more detail under each processing purpose and corresponding data category in our internal documentation.
9. Changes to the privacy policy
We may update this Privacy Policy periodically. Updates will be posted on this page with the new effective date. Additional notices may be provided if legally required.
10. How to contact us
For any concerns not covered in this policy, please contact us at support@lifeandprovide.com.